British American Tobacco

Strategy Summary

An evolved strategy with a clear purpose

Read this guide to find out more about our evolved strategy and how we aim to build A Better Tomorrow.

Mixing desk

Management Board Unplugged podcast

NEW EPISODE: Our podcast series sees our graduates in conversation with our senior leaders, who offer advice and insights into our business.

Kingsley Wheaton and Dr David O'Reilly

Potential COVID-19 vaccine: BAT on TV

WATCH: Some of our senior leaders have been in the media, discussing our ongoing work to develop a potential vaccine for COVID-19.

Jack Bowles

‘We will deliver A Better Tomorrow for all our stakeholders’

Jack Bowles, Chief Executive

Watch the video

Jack Bowles, Chief Executive – introducing our new purpose, A Better Tomorrow

In this video recorded for BAT’s Capital Markets Day on 18 March, 2020, Chief Executive Jack Bowles highlights our progress to date in our priority areas and announces our new corporate purpose – to build A Better Tomorrow by reducing the health impact of our business through offering a greater choice of enjoyable and less risky products for our consumers.

Jack also introduces our new commitments to increase the number of consumers of our non-combustible products to 50 million by 2030 and achieving carbon neutrality by 2030 (based on Scope 1 and 2 CO2e emissions).

Read this guide  to find out more about our evolved strategy and how we aim to build A Better Tomorrow.

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Annual Report 2019

Annual Report 2019

Download our 2019 Annual Report to learn about our purpose: A Better Tomorrow.

Sustainability report

Sustainability reports

Find out how sustainability is front and centre of all that we do in our latest reports.

Modern slavery act

Human rights

Read about our approach to human rights in our Modern Slavery Statement.

Latest news and features

Vaccine development

Expediting vaccine development

Find out more about how our US bio-processing subsidiary, Kentucky BioProcessing, is helping to expedite vaccine development.

Watch video 30 April 2020

Find out more about how our US bio-processing subsidiary, Kentucky BioProcessing, is helping to expedite vaccine development.

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